The 8 Most Frequently Asked Questions About LinkedIn (LinkedIn FAQs)

LinkedIn remains one of the most misunderstood platforms globally. Often called the “business Facebook” or a “job-seeking portal,” it’s entirely unique in its operation. This uniqueness, however, can quickly discourage users, preventing them from discovering if it could actually benefit them or not.

Here are the 8 most frequently asked questions about LinkedIn. Let’s dive in!

(1) Is My LinkedIn Profile Picture Good Enough?

If you're wondering whether your profile picture is good enough, you're already on the right track. Here's what to keep in mind:

• Always have a profile picture. A missing photo makes your profile less appealing.

• Choose a professional, high-quality image. Avoid casual or vacation photos. Use a well-lit, recent picture of yourself, dressed in business attire. Your face should be clearly visible and easy to remember.

• Keep the background simple. White, gray, or dark backgrounds work best, keeping the focus on you and aligning well with LinkedIn’s color scheme.

If you’re unsure, ask friends for feedback—or feel free to ask me!

(2) Is a Personal Profile Enough, or Do I Need a Company Page Too?

What used to be a "nice-to-have" is now a "must-have".

A company page signals professionalism, stability, and thoughtfulness. It reflects not just the company but also the individual behind it.

However, the page needs to be well-optimized, with followers and consistent content. If you need help setting this up, let us know—we’d be happy to assist!

(3) Who Should I Connect With?

Connect with anyone who could be a potential match for you—but avoid extremes.

Some users, known as LIONS (LinkedIn Open Networkers), aim to grow their network without strategy, connecting with anyone and everyone. This approach often leads to meaningless connections that don’t add value.

Instead, focus on connecting with:

• Professionals in related industries.

• Potential business partners or clients.

• Companies you’d like to collaborate with or work for.

We can help you build a quality network, saving you the hassle of filtering through connections.

(4) Should I Send a Message with My Connection Request?

It depends on your strategy.

If you want to communicate your goal immediately, include a message. Alternatively, you can wait for the person to accept your request and then send a more detailed introduction explaining your purpose.

We’re happy to help you craft an approach that works for your sales funnel.

(5) Should I Post on LinkedIn?

Absolutely!

Posting on LinkedIn is one of the best ways to establish your personal brand, showcase your expertise, and engage your audience. Whether people agree with your views or not, being active on the world’s largest professional platform far outweighs the risks.

Start small—share your insights, experiences, and knowledge. It’s a great way to find your voice and make an impact.

(6) Are My Clients on LinkedIn?

This is a common question for businesses considering LinkedIn as a platform.

LinkedIn has around 171,9 million users, which is significant. However, the presence of your target audience depends on your industry.

If you operate in HR, IT, coaching, or marketing, LinkedIn is an ideal channel. For niche industries, we recommend conducting a free analysis to see if LinkedIn is worth your time and investment. We’re happy to provide this analysis—just ask!

(7) What Is an All Star Profile?

LinkedIn categorizes profiles based on their level of completion. An All Star profile is one that’s optimized for success. Even filling out just 12 key areas can earn you All Star status. According to LinkedIn, users with an All Star profile are 40 times more likely to receive opportunities.

If you’d like help optimizing your profile, feel free to reach out!

(8) What’s Considered a Good Post Reach?

Defining "good reach" can vary, but here’s what we’ve seen after managing hundreds of client profiles:

• With ~500 connections, posts typically reach 400-1,000 views.

• With ~1,000 connections, this increases to 700-1,800 views.

• And if you work with us… 3,000+ views! 😉

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Jokes aside, we hope this helps clarify things. If you have any additional questions, feel free to reach out—we’re here to assist!